With Web version 2.0, content is much more than static information, it can be a message, the daily news,  an editorial article, a dynamic link directory, a shopfront , or an auction room. It can even be a freely updated information store that can be added to and modified by anyone and everyone, such as the highly successful free encyclopaedia Wikipedia. You need to broaden your horizons when contemplating web content.

When the web started (Web 1.0 days) most sites had just static content, which once written is stays fixed for a long time. Flyers, business plans and reports are produced traditionally as printed documents. The first business web sites just transposed these to the Web and forgotten. They eventually become outdated. On the Internet, however, the clock ticks fast.  That which is complaisantly tolerated with printed materials is regarded to be a serious shortcoming by visitors to your website. Nothing is worse for your business's image than a four-year old static website with outdated content. You look as though you no longer exist.
The statement that content is crucial is still fundamentally correct. If you have nothing to say or nothing to offer, nobody will listen to you of his or her own free will. Since you probably don't have a million-dollar advertising budget, you also can't force people to go to your site. No matter how beautiful your website design is, without content that is useful and relevant to the visitor, nobody will voluntarily visit them.

All your important messages need to be announced on the first page of the website. This is the page the visitor first sees and if they are not hooked will go to your opposition’s site. When using a Content Management System such as Joomla, it is easy to construct your home page like the front page of a newspaper. The main content messages are displayed here with a heading, a hook, and perhaps a picture. The hook is a short succinct eye-catching sentence or two to make the visitor curious and to get him or her to click on a Read more link in order to read the entire message.